You don't seem to understand how the choice defines the relationship.
Imperfect Analogy Time
Imagine a deli that you go to every morning. It's the only one in the neighborhood, but they make great bagels, so you don't go out of your way to find a new deli.
Now imagine the deli adopts a subscription pricing model -- no other options. If you want food from that deli, you have to subscribe month-to-month. If you don't want to subscribe, you have to walk 5 blocks out of your way to go to a different deli.
You decide to subscribe because you were going there every morning anyway.
Over the coming months, however, the food keeps getting worse. The service grows poor. You wind up waiting longer for your food. But you're invested in the deli, and it'd be a hassle to leave, so you put up with it.
Eventually you bail, of course. But for a number of months, you were stuck in that gray area in there in which the deli can take advantage of the fact that, if you drop your subscription, you'd have to have expended significantly more effort and time to come up with an alternative.
Imperfect Analogy Time
Imagine a deli that you go to every morning. It's the only one in the neighborhood, but they make great bagels, so you don't go out of your way to find a new deli.
Now imagine the deli adopts a subscription pricing model -- no other options. If you want food from that deli, you have to subscribe month-to-month. If you don't want to subscribe, you have to walk 5 blocks out of your way to go to a different deli.
You decide to subscribe because you were going there every morning anyway.
Over the coming months, however, the food keeps getting worse. The service grows poor. You wind up waiting longer for your food. But you're invested in the deli, and it'd be a hassle to leave, so you put up with it.
Eventually you bail, of course. But for a number of months, you were stuck in that gray area in there in which the deli can take advantage of the fact that, if you drop your subscription, you'd have to have expended significantly more effort and time to come up with an alternative.
Unlike a deli, tools are a lot harder to replace.