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The technical specs are significantly different, but they solve a large, overlapping set of distribution problems.

If you want to build a viral app/game/whatever you have to pick your platform. Traditionally, if you did it on the web, you'd use something like Octazen to download address books and send invites.

That's how almost every non-FB viral startup bootstrapped itself, including Facebook!

So Facebook just made it a LOT harder to build something viral without using Platform or Connect.



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