Ads are placed on web pages in the hope that people will click on them and make them money. It's not unethical to instruct my browser not to download them any more than it is unethical to avoid the lady giving out free samples at the grocery store.
If it means we go back to the days where people spent their own money to create pages because they were passionate about a subject, I'm fine with that. I miss that era. It sure beats advertisers thinking they are entitled to know where you go when you browse around the web.
> It's not unethical to instruct my browser not to download them any more than it is unethical to avoid the lady giving out free samples at the grocery store.
The difference is that you're not having someone sweep the grocery store and remove all free sample ladies before you enter it. Ignoring a free sample lady is akin to ignoring an ad on page.
The primary difference though is that the lady doesn't take a photograph of you, follow you around the store noting everything you stop to look out or put in your cart, and then follow you out to the parking lot and go to the next store with you.
I'm not saying that what content owners or advertisers do is right or ethical, just that at it's core blocking the ads is unethical as well.
I'm not having someone alter the web page on the server. I'm declining certain files. The original analogy is much better than your version. At most I have an assistant declining for me. But I didn't damage the displays or affect anyone else.
If it means we go back to the days where people spent their own money to create pages because they were passionate about a subject, I'm fine with that. I miss that era. It sure beats advertisers thinking they are entitled to know where you go when you browse around the web.