Maybe. It's possible that this self-obsessed ogre realises through the machinations of the political system that he can still be a "winner" without focusing on the accumulation of personal wealth.
Remember, from January he is running for a second term and he's set a hilariously high bar for himself. If he doesn't make his existing voter base very happy in 2-3 years, he's toast.
Donald Trump is also rich. What if he also make policies that benefit his organisation and his associates ?