The immediate links to the linkbuilding content itself, sure, I'll buy that. But those links create clicks, and some of those visitors will end up linking other parts of the site, including the product.
So a slower process, but still one that should be worth it as long as your viral content is actually about your product and facilitating discovery of the product.
I think that's one of the problems: People pump out content that is only marginally about the actual product, and few people go on to visit the parts of the site you want to actually get people to link to.
So a slower process, but still one that should be worth it as long as your viral content is actually about your product and facilitating discovery of the product.
I think that's one of the problems: People pump out content that is only marginally about the actual product, and few people go on to visit the parts of the site you want to actually get people to link to.