It's like http://codepad.org or http://jsfiddle.net but with persistence and GitHub integration, project support, and live collaborative editing.

the video is not technical enough, to explain "what is this" to the technical people who dont have any experience with this application domain

the video targets, manager, who probably dont care what this is ... and maybe developers who are very familiar with this domain

i guess, either, it is targeted as a niche app for specific people or .. they messed up badly

seems like they solved the easy parts of programming.