What potential competing tool? You've been taking a rather ridiculous stance, lionshare. In order for your arguments to hold true, justify the following: a) that Diaspora (an anti-Facebook) is a Basecamp competitor, which implies that b) Facebook is a Basecamp competitor; c) the rise of node systems == the fall of centralized server systems d) that Jason Fried isn't just weighing in as a 3rd-party startup founder.