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I disagree. I can understand why you think so, but an analysis of the situation will point out something different.

Google got talk working almost by accident. And it was the most feature-complete chat app for years, at least. And then, they abandoned it for years. This isn't to say it had many features, it had few. But it worked well, was integrated with gmail, was compatible with XMPP and geek's IMs, ...

After that, they killed all the compatibility before making an app that was yet again a lot more feature complete : hangouts. And hangouts got the best features for quite a while.

And then Hangouts started wildly bashing it's weight around. Forcibly taking SMS was one thing. Refusing federation. Forcing Google+ account and lots of extra info. And so on, and so forth. Hangouts was a good app, but created a lot of ill will in the process.

And then it was seemingly abandoned. Feature frozen, with the excuse that all these features had resulted in an extremely difficult to maintain app that they couldn't add features to. Chatting without having a gmail being a big one (whatsapp allowing you to chat with "everyone in your phonebook"), status, reliability (and showing clearly and timely when it isn't/cannot be reliable because disconnected, not 3h after connectivity gets restored), video call quality, adding non-gmail users or just screens to video chats, not allowing bot interaction, apps in the video chat, ...). And this lasted for years.

Inside of China, some chat apps demonstrate how chat apps can be monetized in a way that users appreciate : allow chatting with companies and give those companies the ability to show interfaces for transactions. E.g. buy a coffee. Line at starbucks ? Open up whatsapp, because you're in starbucks it shows starbucks as a contact (you can add it permanently) and there's a button "order coffee". Select what kind of buvaranicpoppafrappadongieccino you want, you pay through the app, and you've just skipped the queue. Next time you do it 5 minutes before arriving. App takes cut of transaction value (just like credit card payment does).

Next, other apps turn up. Whatsapp, Lyne, ... and so forth. And they caught up with Hangouts. Surpassing it in some ways, behind in others. Mostly they're superior in letting you find the people you can chat with. And then they passed it by. And then they left it far, far behind. It's not (yet) the case that they truly dominate hangouts in features, but it's getting close.

And lo and behold : people switched to the (sorry) better apps. I'm not entirely sure why anybody is either surprised or complaining. These changes look a lot like they're making it worse, not better, but we should give them the benefit of the doubt.



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