Technically Whole Foods does not themselves do delivery (it's Instacart), while Amazon actually does (Fresh)... Amazon's also working on grocery pickup, which seems perfect for meal kits.

Okay, looks like that is true today, but Whole Foods was doing home delivery before Instacart even existed, at least in NYC.

Amazon Fresh outsources their actual delivery, as well, so no points for that one.

> Amazon Fresh outsources their actual delivery, as well, so no points for that one.

In my neighborhood there's an Amazon delivery truck that drops off Amazon bags by people who have Amazon uniforms on... Perhaps they're 1099, but for all intents and purposes it is Amazon doing the delivery.

Cambridge as well. Grocers that cater to a lot of customers who walk to the store have been delivering since before there was an Internet.

Amazon Prime Fresh is a thing; they absolutely do home delivery.

Why is it relevant if the delivery is done by contractors of some kind or by the company directly? Amazon probably even has closer control over their network than WF over Instacart, which isn't exclusive to them.

Isn't this is true of (almost) everything else Amazon sells too?

[I'm ignoring AWS and other products or services that don't need to be physically delivered.]