A little off topic, but with the acquisition of Whole Foods, Amazon should pick up one of these services to get people into cooking at home. With the complaints about the estimated v real time for prep and cleaning, they should also include a bunch of videos like ChefSteps that show how to effectively cook and clean at the same time.
They should also sell knives and other kitchen tools.
Lastly, these meal providers should have an app with a running timer that gives directions while you cook. For instance, 'while onions are sauteing, wipe cutting board and crush garlic' --- just like a GPS but for cooking.
The major hurdle for these services is that there is still a certain level of skill assumed -- but if they aren't teaching these skills, the consumer doesn't really come off any better.
They should also sell knives and other kitchen tools.
Lastly, these meal providers should have an app with a running timer that gives directions while you cook. For instance, 'while onions are sauteing, wipe cutting board and crush garlic' --- just like a GPS but for cooking.
The major hurdle for these services is that there is still a certain level of skill assumed -- but if they aren't teaching these skills, the consumer doesn't really come off any better.