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It's not remarkable its Bezos' business strategy.

The way he thinks about things is it's not a threat to his business to have competitors in his space not just because he is prepared to undercut them on cost but because he knows that his true focus is on customer satisfaction. And competition, whether through providing customers with a choice or encouraging his own systems to provide better services is good for his business.

But in this case it's really just because Netflix is too insignificant to matter to Amazon overall. It's just a tiny fraction of their revenue and what they're trying to do.

And if you want to be Machiavellian of course it's good because then Amazon has leverage of Netflix.

Seriously how would it look if Amazon turned down a company because they were competing? It would be an admission of defeat and weakness for AZ. That's not how an "apex predator" thinks.

Keep your friends close, and your competitors....



Keep your friends close, and your competitors hosted


I love that, seriously. Machiavelli's Guide to PaaS.


> Seriously how would it look if Amazon turned down a company because they were competing? It would be an admission of defeat and weakness for AZ. That's not how an "apex predator" thinks.

It looked shitty when it happened with Amazon and Apple


Could you elaborate on what happened? I don't know about this.


I think it's referring to them removing the AppleTV from amazon.com as well as not supporting playback of Amazon Video on the AppleTV https://www.wired.com/2015/10/amazon-apple-tv-chromecast/

The latter decision has been reversed now though https://techcrunch.com/2017/06/05/amazons-prime-video-app-is...


Also, it isn't really Apple's fault for not building an Amazon video app, is it? I mean, it's not like they denied them access to the App Store.

I found this to be really stupid behavior of Amazon. Seemed like they only wanted to push their competing product (Fire TV).

It's good they figured things out, though. A Prime Video app was announced at WWDC.


> Seriously how would it look if Amazon turned down a company because they were competing?

It would look bad: https://www.wired.com/2015/10/amazon-apple-tv-chromecast/


Hmm, sounds like it's the new "embrace, extend, extinguish".




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