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No matter what they had done the luster would have worn off.

I'm not sure this is necessarily the case, because, as you write:

At some point the curation of content becomes of primary importance.

Which is why they need to find a way to build an incentive system that properly rewards "Wikipedia-style participation".

That's a tough nut to crack, but I certainly hope that they've got some folks working on it, now that they've got the VC money in place.



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