His argument basically is that, businesses/consultants/employees fail because they charge/bill/demand in salary negotiations too little WAY more often than they fail for charging too much. Therefore, you should charge more than all of the decision making biases in your head say you should charge.
His argument basically is that, businesses/consultants/employees fail because they charge/bill/demand in salary negotiations too little WAY more often than they fail for charging too much. Therefore, you should charge more than all of the decision making biases in your head say you should charge.