Let me pass along "Art & Copy" as a suggested movie for those interested in marketing. They talk with agencies both for Apple (Chiat/Day) and for dairy farmers. http://www.artandcopyfilm.com - and on Netflix instant play.
Art & Copy does a great job at explaining why the Mad Men era was important - there was a shift in the 60's from large corporate sales-driven organizations to smaller ones where art directors and other "creatives" were in charge.
The parallels to today's startup scene are really strong, with people fleeing corporate cubicle farms and stale products to create fresh new stuff on small teams.
