> You are right, both sides are to blame, but this don’t make any of the them better.

(Both sides refer to the broadcast/online media & commercial/political ad campaigns)

Blame can only be placed on either party if there exists the prior assumption that people should believe all things which are presented to them as fact. If this assumption does not exist and without facilities responsible for fact-checking then it's only the individual that is responsible for dividing fact from fiction.