If I have seen your ad multiple times and not taken action, it is time to show me another ad, or fix your checkout flow.
In general though ad tech is so primitive it is embarrassing. I am an Atheist (and have plugged this into Facebook), then they try to sell me ads for magic crystals. An Atheist would by definition not be interested in that.
Then they tried to sell me gas, from a gas company 300 kilometers away. Then, after I had filled out the section about my education, showed me ads for the exact degree from the exact university I had told them I got the degree from.
I am a single man, so Facebook decided I wanted to be showed crappy for pay dating sites[0]. The only dating sites where I would have a chance are the big sites and you don't get big in the dating space by charging.
I searched for and got an apartment, then google showed me six months worth of ads for a crappy apartment finder site.
Google any electronics and you get ads for it weeks after you buy it.
Instead of figuring out what people by after and then show ads for that -- I might still be interested in buying custom fitted curtains, for example.
There must be products and services out there that would actually benefit me, and I certainly have the capacity to purchase them, but somehow those never show up.
> In general though ad tech is so primitive it is embarrassing
It's not that it's primitive, it's that it's still run by humans. At least from what I saw while working in ad tech, targeting is very much a manual process. There's no algorithm deciding that you might be interested in magic crystals, there's a magic crystal seller targeting their ads at people in whatever demographic you're in. They decided that (for example) people ages 25-34, in certain income brackets, who are interested in fitness might also be interested in crystals, and Facebook was happy to take their $0.001/impression in exchange. To my knowledge most ads aren't targeted with a scheme like "hey targeting server, figure out who might like this kind of ad", or at least they weren't as of this time last year when I couldn't take working in the industry anymore.
In general though ad tech is so primitive it is embarrassing. I am an Atheist (and have plugged this into Facebook), then they try to sell me ads for magic crystals. An Atheist would by definition not be interested in that.
Then they tried to sell me gas, from a gas company 300 kilometers away. Then, after I had filled out the section about my education, showed me ads for the exact degree from the exact university I had told them I got the degree from.
I am a single man, so Facebook decided I wanted to be showed crappy for pay dating sites[0]. The only dating sites where I would have a chance are the big sites and you don't get big in the dating space by charging.
I searched for and got an apartment, then google showed me six months worth of ads for a crappy apartment finder site.
Google any electronics and you get ads for it weeks after you buy it.
Instead of figuring out what people by after and then show ads for that -- I might still be interested in buying custom fitted curtains, for example.
There must be products and services out there that would actually benefit me, and I certainly have the capacity to purchase them, but somehow those never show up.
[0]: you should never use them http://static.izs.me/why-you-should-never-pay-for-online-dat...