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Conceptual Age: real or hype?

Software startups can run circles around big companies because of their agility and their ability to follow best practices as opposed to standard practices. What are a startup's biggest advantages in the conceptual age?

Is sensemaking purely a service industry, or will there be a thriving product market?

What is the sustainable competitive advantage in a startup that revolves around sensemaking?



I certainly believe it is real. It would be nice however if computer science education and research would have more to do with this conceptual age.


Agreed. The study of IT traditionally ends at data. Brad Burnham actually has a really amazing post about this:

http://www.unionsquareventures.com/2007/01/whats_next.html




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