Sure, if you add filters and dig you get substance. The initial contention was about the large amount of substanceless anti-FB content in the media in general, not specific types of content. That you have to dig is the issue, not what you get once you have done so.
I think any issue of substance getting media attention will also generate a lot of fluff/opinion commentary on the few articles of substance. I don't think this wave of media attention on Facebook is different.
