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I've worked on a streaming service that did in-app subscriptions. I've written up my experiences before: https://news.ycombinator.com/item?id=17831188

I wonder if Apple is letting this slide because it's enough money that Netflix would feel sufficiently motivated to spend lots of money to take Apple to court over it. Apple could lose a lot more than a billion a year if the law sides against them, which is a likely outcome. They would have to let everyone pick their payment provider. Everyone from Stripe to Paypal would rush in with better and better payment terms.

Better to keep anyone capable of winning a legal challenge against them happy.



Subscriptions I have/had that require an email address/password but allow you to subscribe outside of the store: Hulu, Netflix, PluralSight, STARZ.

Subscriptions that force you to subscribe out of the store: DirecTVNow, ACloudGuru, Amazon Prime Video, Sling, Spotify.

I doubt very seriously that Apple is stopping your app because of a fear of competition but not stopping dozens of other players.




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