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I completely agree with you: the blog should be better linked and branded. I run into blogs every day that have absolutely no way to get to the main site without changing the URL, and it's incredibly frustrating. I wasn't trying to disprove your overall argument regarding "product blogging 101", merely point out that your specific claim of having to change the URL is false (even if it is clearly non-trivial, relatively speaking, to find said link) and likely had no bearing on your decision to write your initial comment rather than investigate further.

Frankly, your comment came off a bit snarky and holier-than-thou, which is what I was responding to in the first place. The basic merits of proper blog-site interlinking and branding were not meant to be brought up for debate. I take no issue with your points, merely the manner in which you chose to deliver them. Your follow-up here was much more thorough and useful.



And yet both he and I went through these steps:

get intrigued, look around the page for a link to a product description, get frustrated, hand edit the url to just 'wakemate.com'.

There is no sidebar for me reading in firefox. Maybe it is some fancy script that got binned by my various anti-junk plugins.




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