The average purchaser is probably not interested in the details, but they are most certainly interested in a sentence describing what it does.

All that I knew about it when I clicked the link and skimmed the page was: - They're ready - I skipped some stuff about pre-orders - I might not be able to get one before Christmas - When you make them, they're all arranged in a big tray, are charcoal and light blue - The manufacturing process somehow involves baking and cutting.

I had to click in my url bar and type in "wakemate.com" before I got anything useful. It's a fuzzy bracelet, it has something to do with waking you up and making you feel better, a few platforms like iPhone, some video I don't have time for, and I finally read "Wake up at the optimal time in your sleep cycle."

That sentence should be the first thing I read.