"If you can’t hit the T-ball why are you trying out for the majors?"
...this one struck a chord with me. I've released several iPhone applications over the last couple years, "scratching a personal itch" for the most part so I haven't given much though to who the "specialist" users might be for any of these apps and instead simply tried to design something that meets my personal needs and does so in a reasonably well-designed way.
Of course if one of my apps turned out to be a "hit" and was able to underwrite my attempts at the Google Lunar X-Prize, great!
That hasn't happened yet, but having read this and giving some thought to who could be a specialized audience for one or more of my apps has turned my mind on to marketing opportunities that don't have the "bland or sour taste" of most of the recommended ways of reaching a general audience.
Excellent work putting this into words that are graspable and actionable.
...this one struck a chord with me. I've released several iPhone applications over the last couple years, "scratching a personal itch" for the most part so I haven't given much though to who the "specialist" users might be for any of these apps and instead simply tried to design something that meets my personal needs and does so in a reasonably well-designed way.
Of course if one of my apps turned out to be a "hit" and was able to underwrite my attempts at the Google Lunar X-Prize, great!
That hasn't happened yet, but having read this and giving some thought to who could be a specialized audience for one or more of my apps has turned my mind on to marketing opportunities that don't have the "bland or sour taste" of most of the recommended ways of reaching a general audience.
Excellent work putting this into words that are graspable and actionable.