Just to clarify, the article didn't indicate that the CEO/CFO/COO needs to learn programming to get off the ground. The non-technical founder can at the least onboard a technical co-founder or build an internal tech. team.
If a non-tech. person outsources the product, how will he/she be able to figure out if the outsourcing firm is bluffing or creating bad products?
good question - and the answer to that is the way we got our first customers.
We used to do two weeks of work free and if they still wanted to work with us, the 2 weeks get retroactively billed. These days, we have a sufficiently low walk-away penalty for the initial weeks.
We never lost a customer.. and we did work with non-technical, although smart, people.
