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> the truth is TikTok is eating Instagram at some big pace and it will take over completely soon

This seems a bit hyperbolic. TikTok had 500M users last I checked, whereas Instagram has 1B users. Instagram’s growth rate was very similar to TikTok’s and remains while having an additional 500M. When TikTok’s growth rate saw a large increase, so did Instagram’s growth rate.



TikTok is the fastest growing social media platform according to App Annie. Its monthly active user base is now estimated to be 625m, up from 500m. The stats show an 85% year-on-year increase, compared to Facebook's 8% YoY growth.

Regarding app usage and downloads:

- 2X Better User Retention

- No. 3 most downloaded app in Google Play ahead of Facebook and Instagram

- Most download app in Apple store for 5 quarters

- Growing 1000% YOY


The products are also quite different. Even as TikTok rises, I do not notice that it would necessarily have a displacing effect on insta.

In addition, free marketing is straightforward on insta, it is not even remotely so on TikTok.




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