You're missing out on the whole retroactive piece! When you install Freshpaint, Freshpaint starts tracking every click, pageview, etc. This means Freshpaint is tracking nearly every event you will ever care about from day 1. At any point in the future, you can send any data Freshpaint has collected to your different tools. In the same way that programmers try to achieve 100% test coverage, Freshpaint achieves nearly 100% "event tracking coverage" out of the box. That's not true at all with Segment and it can take several months to get even most of the events you care about.
I assumed that companies which used Segment would also integrate with solutions like Kissmetrics and get those analytics automatically through their Segment integration.
What am I missing here? Are you saying that Freshpaint replaces Segment + Kissmetrics?
Freshpaint is separate from Kissmetrics. Freshpaint and Segment are both data collection tools. Out of the box Segment collects nothing, while Freshpaint collects everything.
Let's say you want to send a purchase event to Kissmetrics to do analytics on. With Segment that would look something like:
1) File a JIRA ticket for an engineer to instrument the purchase event.
2) Wait a few weeks for the engineer to write and deploy the Segment tracking code.
3) Wait a few weeks to collect enough data to do your analysis.
4) Run your analysis in Kissmetrics.
With Freshpaint:
1) Use our UI to create the purchase event.
2) Send every purchase event that happened since you installed Freshpaint to Kissmetrics. This is possible because Freshpaint tracks every event out of the box.
3) Run your analysis in Kissmetrics.
