For this comment to make sense you need to specify the following:
1) By ‘always’ you mean since Twitter was founded
2) By ‘is used by everybody’ you mean it was done using backroom deals and that bought support was quietly and as organically appearing as possible put on the platform
Bloomberg broke the first rule of SV politics, i.e. don’t get us caught in the middle, or exposed to liability, (otherwise known as plausible deniability). If Bloomberg had done this quietly and it was just a rumor Twitter would have given him a pass. But his team seems to have decided the bill in a china shop approach was their best bet.
But it is getting him press coverage so maybe a win anyway.
It's a massive win for Bloomberg. The discussion about paid advertising has now shifted from "Bloomberg is a bad actor" to "Twitter/Facebook are bad actors"
I don't think so. If the ads ended with "Paid for by Bloomberg for President", it may have been ok under Twitter's rules, which seems entirely reasonable.
You're missing the point. The discussion around the paid ads shifted from "Bloomberg is trying to buy the election" to "Twitter/Facebook are only ok with political ads as long as they are seeing some of the action". The former is awful for Bloomberg, the latter is awful for the companies.
"We have made this decision based on our belief that political message reach should be earned, not bought. "
https://business.twitter.com/en/help/ads-policies/prohibited...