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One can play this game a lot and most results will return expected cultural biased results. A "kind person" is apparently a white girl. A "good person", a white woman. A "bad person", white men. A "evil person", white men. A "honest person", equal mix of white women and white men. "Dishonest person", white men in suits. "Generous person", hands of white women. "Happy person", women of color. "Unhappy person", old white men. "Criminal person", Hispanic men. "Insane person", white men. "Sane person", white women.

Is it surprising that very few of the result surprises me?



Down voted because this is just a lie.

"Kind person" - pictures of men women, children, of all ages and colors.

"good person" - Mostly pictures of two hands holding. No clear bias towards women at all. If anything, more of the hands look "male".

"Bad person" - Nearly 100% cartoon characters

Absolutely ridiculous that you would take the time to write up such fake nonsense.


Google searches are not reproducible, different users can get different results on the same query.


Yes. If I had the energy and time to do a proper researched data set I would have a bot search through the top 100 common words associated with either warmth (sociability and morality) or competence, and then use a facial recognition system go through the first 100 images of each to determine the distribution of gender, age and skin color.

Following the stereotype content model theory I would likely get a pretty decent prediction of what kind of culture and group perspective produced the data. You could also rerun the experiment in different locations to see if it differ.


FWIW, this is most likely not a bias of the search engine, but just a reflection of its sources (mostly stock image platforms I suppose). So if most stock images of blue trolls would be labelled with "politician", you'd eventually find blue trolls when searching for "politician".


Did you google all of them?


Yes. I thought about words people use in priming studies, usually in order to trigger a behavior, and just typed the word with space and "person" appended.

I did use images.google.se in order to tell google which country I wanted my bias from since that is the culture and demographics I am most familiar with. I also only looked at photos of a person and ignored emojis.

I have also seen here on HN links to websites that have captured screen shots of word association from google images and published them so you could click a word see the screen shot. They tend to follow the same line as above, but with some subtle differences, and I suspect that is the country culture being just a bit different to mine.


You really should link to screenshots of your results so people can judge for themselves.

I just submitted all your searches to google.com from Australia, and the results were nothing like what you described; all the results were very diverse.

This is to be expected, as Google has been criticised for years for reinforcing stereotypes in image search results, and has gone to great effort to adjust the algorithms to reduce this effect.


I usually don't spend time producing evidence since no one else does it, nor did the parent comment, or you for that matter. It also tend to derail discussions onto details and arguments over word definitions.

But here, not that I think it will help: https://www.recompile.se/~belorn/happyvscriminal.png

First is happy person. Out of 20 we have 14 women, 4 guys, 2 children.

Second is criminal person. The contrast to the first image should be obvious enough that I don't need to type it.

If I type in "person" only I get the following persons in the first row in following order: Pierre Person (male) Greta Thunberg (female) Greta Thunberg (female) Unnamed man (male) Unnamed woman (female) Mark zuckerberg (male) Keanu Reeves (male) Greta Thunberg (female) Trump (male) Read Terry (male) Unnamed man (male) Greta Thunberg (female) Greta Thunberg (female) Unnamed woman (female) Unnamed woman (female)

Resulting in 8 pictures of females, 8 males, which I must say is very balanced (I don't care to take a screenshot, format and upload, so if you don't trust the result then don't).

Typing in doctor as someone suggested in a other thread I get in order (f=female, m=male): fffmffmmmmfmmfffmfmfmmmff

and Nurse: fffmffmfmmffmffmfffmffmffff

Interestingly the first 5 images have the same order of gender and are both primarily female, through doctor tend to equalize a bit more later while nurse tend to remain a bit more female dominated.


Thanks for the screenshot. It helps (and by the way, yes the onus is on you to provide evidence as you're the one making the original claim).

Your initial comment said "Happy person", women of color.

But your screenshot showed several white people, several men, and a diversity of ages. Yes, more women, which is probably reflective of the frequency of photos with that search term/description in stock photo libraries and articles/blog posts featuring them. No big deal.

You also said "Criminal person", Hispanic men

But the screenshot contains more photos of India's prime minister than it does of Hispanic men. In fact I can't see any obviously-Hispanic men, and the biggest category in that set seems to be white men (though some are ambiguous).

The doctor and nurse searches suggest Google is making some effort to de-bias the results against the stereotype.

To me the biggest takeaway is that image search results still aren't very good at all, for generic searches like this.

Indeed it's likely that they can't be, as it's so hard to discern the user's true intent (for something as broad as "happy person"), compared to something more specific like "roger federer" or "eiffel tower".




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