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Answer really depends on the size & culture of the organization.

Clubhouse.io, Asana & PivotalTracker are nice, but a little opinionated (can be a good or bad thing depending on who you are :) ).

I think where Jira really rubs people the wrong way is it's speed, particularly after someone customized it with a byzantine workflow or with dozens of views/reports and no primary source of truth for the team to use. Imagine a PM looking at one report and the dev's thinking another is "the one." A fresh Jira (Cloud verion on corp-name.atlassian.net) with out of the box Kanban board should work for most.

There are some industry vertical plays out there that focus on Agency or Freelancing work.



> but a little opinionated

That’s exactly the problem with Jira (and honestly Bugzilla in the same way a decade ago), it tries to please everyone and thus succeeds with no one. Trying to do everything typically ends up in bloat/complication/slowness, which seems to happen disproportionately for bug tracking and cms systems.




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