Google Search is an index, it can do whatever decision it like. If we don't like it, we can use other indices, even better, we can build more alternatives.
The web is a open network. Anyone can share content as well as indices. I know it's mostly impossible to beat google, but niche indices has their place to shine.
For example, here, HN is an index of hand picked (mostly great) content, and there are multiple "unofficial" HN variances. See? the web is very diverse and free.
The web is a open network. Anyone can share content as well as indices. I know it's mostly impossible to beat google, but niche indices has their place to shine.
For example, here, HN is an index of hand picked (mostly great) content, and there are multiple "unofficial" HN variances. See? the web is very diverse and free.