What if people don't know what they need or want? Sometimes we try to build or develop something exactly as someone asks. Most of the time, that's exactly what they need; but many times they are wrong: requirements are wrong, even the sense of "need" or "want" is misplaced.
When we are developing something new, a new product or service, software or building, we always try do please people, trying to perceive what their needs or wishes are. But what if they don't really know? As Ford said once "if i asked people what they wanted, they would say 'a more powerful horse'". Sometimes, what people need or want is something that isn't here yet. Maybe we try to much to build something according people's wishes, and the finished product is nothing more than a copy of thousands of solutions made by people who thought the same thing.
I know it may be hard, but to really make a difference, we have to try to stay ahead. Even ahead of potencial customers. Either you're right or wrong, you'll know it soon enough
When we are developing something new, a new product or service, software or building, we always try do please people, trying to perceive what their needs or wishes are. But what if they don't really know? As Ford said once "if i asked people what they wanted, they would say 'a more powerful horse'". Sometimes, what people need or want is something that isn't here yet. Maybe we try to much to build something according people's wishes, and the finished product is nothing more than a copy of thousands of solutions made by people who thought the same thing.
I know it may be hard, but to really make a difference, we have to try to stay ahead. Even ahead of potencial customers. Either you're right or wrong, you'll know it soon enough