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What we don't know if these advertisers represent 1%, more or less than x% of Facebook's ad revenue.

Does it matter?

If two advertisers quit on Monday, and four more quit on Tuesday, and six more quit on Wednesday, that is growing momentum.

Is there a codified percentage of revenue where a newspaper is suddenly allowed (by Facebook?) to write about things? Can you provide a link?

HN-types like to jump on the mass media for not noticing trends soon enough. Then they jump on the mass media for noticing trends too soon. Make up your hive mind.



> If two advertisers quit on Monday, and four more quit on Tuesday, and six more quit on Wednesday, that is growing momentum.

Unless of course 10 joined on Thursday. Which the article carefully avoids investigating.


The article isn’t analyzing net advertisers, it doesn’t matter if 10 new ones join that’s not relevant to the statement that the number leaving is increasing.

“carefully avoids investigating” give me a break




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