The comment below this one mentions Gaiman, which is pro-customer.
However, I believe the reference you are looking for was the comic author who was pirated on 4chan. Then he showed up and starting talking with them, and encouraging them. Of course "Pics or it didnt happen" occurred, so Steve Lieber (author/artist) posted the BoingBoing vs 4Chan chart.
"If nothing else, I'm flattered someone thought enough of the book to take the time to scan and post it" - Steve Lieber.
However, I believe the reference you are looking for was the comic author who was pirated on 4chan. Then he showed up and starting talking with them, and encouraging them. Of course "Pics or it didnt happen" occurred, so Steve Lieber (author/artist) posted the BoingBoing vs 4Chan chart.
"If nothing else, I'm flattered someone thought enough of the book to take the time to scan and post it" - Steve Lieber.
http://www.techdirt.com/articles/20101021/10481211524/comic-...