This is what bothers me most about the story. If someone is "internet famous" for blogging under a particular name, but not famous at all in their private life under their real name, their blog handle is newsworthy and their real name is not. It would be like reporting on an actor or musician and insisting on using their birth name throughout the story, with one reference to their stage name at the beginning of the piece.

I doubt the NYT has a lot of pieces on "Declan MacManus" in their archives -- if they can just use "Elvis Costello", they could certainly stick to calling the SSC guy by the name he uses online.