I don't know how best buy our other brick and mortar stores deal with this kind of scams. Unless they actually hook it up and check for that kind of scam its tough. In that sense its not a uniquely Amazon issue. At Amazon's scale though it gets exaggerated and also because of that scale they can ignore it and keep replacing items for their customers. The process to check each and every item for scams might be too costly. Its a fascinating study nonetheless and it will be great to get some real insight from people working on these issues.