IMO this is really the purpose of software engineering. It's a support for other jobs. I got my start in professional software engineering by making tools for my job in customer support. I've since talked to friends in food service and non-profit marketing about the challenges they have which could potentially be solved with code (if I was willing to give up my job, actually working alongside them would be preferable so I could experience it firsthand).

People say software's eating the world, but we haven't seen anything yet.