The comment about going from dev to marketer is huge. I'm in that phase now and it's pretty daunting. I've spent so much time obsessing about the product and now that I finally have something...how do I get people to use it?
I just started brainstorming ideas and it's actually fun to start diving into something I haven't had to think about before. Yes, daunting but so is everything about being a solo founder. It's just another hurtle to jump.
If you're serious about your product and enjoy the solo founder journey, you'll find comfort and stimulation in the new adventures that present themselves to you.
I'm D2C, so social media strategy, brand building and generally getting enough volume to convert in order to sustain the product without a huge ad budget is very tedious. Very much the long game to get people interested (probably over the course of years unless you go viral and have good network effects).
Yes, very true. When you read marketing books, it seems very obvious. But trying to actually decide pricing, naming, positioning etc is a different story.
The comment about going from dev to marketer is huge. I'm in that phase now and it's pretty daunting. I've spent so much time obsessing about the product and now that I finally have something...how do I get people to use it?
I just started brainstorming ideas and it's actually fun to start diving into something I haven't had to think about before. Yes, daunting but so is everything about being a solo founder. It's just another hurtle to jump.
If you're serious about your product and enjoy the solo founder journey, you'll find comfort and stimulation in the new adventures that present themselves to you.