Very cool! I really appreciate you taking the time to write out the detailed response. I truly learned a lot and am going to rework some of our configuration in tag manager. Thank you!!
My pleasure! Feel free to reach out if there's anything else you have questions about (email in profile).
The biggest thing to realize is that you can control that particular calculated metric in the first place. At which point, you can decide subjectively what constitutes a bounce for your business/site, and explicitly match your implementation to that business definition. Which may even fluctuate between sections of a site, but rarely aligns with what you'll get out of the box leaving everything with Google's defaults.
That makes perfect sense, but at least for me, sometimes it can be challenging to figure out what metrics are important and what is acceptable vs. not. For example with bounce rate - what is realistically a good bounce rate for a given sector? Even if you have a decent bounce rate, is it converting to actual sales? If it's not, then is that bounce rate really "good". The struggles of trying to manage SEO as a fourth or fifth hat =). Thank you again and will definitely reach out!
