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>Every company does ecosystem lock to some basic level but Apple takes it to a whole new level and clearly people seem to be ok with it (and even praise them for it?)

Wait what? How does it lock you into anything? Sure, you might not get some Apple-ecosystem-specific perks if you are using their Airpods with non-apple devices (like the automatic switching described in the parent comment), but you still get the same benefits you would expect from other non-airpods wireless headphones. You can use airpods with android phones or your tv or whatever other device supporting bluetooth headsets, just like you would with non-airpods wireless headphones. You can also plug Airpods Max into anything using a 3.5mm jack cable, just like you could with literally any other wired headphones (and many wireless over the ear ones).

I cannot think of a single feature [that is also present on non-apple wireless headphones] that Apple locks you out of if you are using airpods with a non-apple device (e.g., the automatic switching between devices based on the content played doesn't count here, because I cannot think of a single non-apple wireless headset that supports it; you get the idea).



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