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When companies started restoring from their (new and existing!) backups when hit by ransomware, the ransomware authors looked at what would impact their "clients" the most -- if preventing them getting access to their data wasn't enough to make them pay up, then exposing their data and turning it into a breach that results in regulatory action helps them commercialise their "access".

I think in a way, ransomware authors are following the "free market" approach, trying to best monetise their unauthorised access to other people's IT systems. Perhaps the prevalence of ransomware will eventually help businesses to properly cost in the risk of security to their business, and get their security in order, as there's a tangible cost threat?



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