why do they need to enter the console market? They already dominate the handheld market, which is a better thing to dominate. It may just be me, but I play games on my iphone far more often than I play stuff on any of my consoles.

Apple is very well positioned to take the console market by storm, but they need a year to spec up the hardware. The iPad is close to 360-level performance. Another 9x increase would put it potentially beyond.