> Delivery companies are free to buy and resell product from restaurants and add their own markup.
Which is fine. I think the problem is that they are representing themselves as if they are the restaurant, not a reseller. Customers might go to the website the delivery company setup (restaurant-name-location.com instead of restaurant-name.com or whatever their pattern is) instead of the restaurant's website, see the high prices, and decide to try a cheaper place.
A customer buys from a restaurant on a platform, gets the food served cold, and instead of blaming the platform for bad coordination, blames the restaurant for serving it cold, or blames the driver for serving it cold, often by publicly posting on the same platform which screwed their order, hence deflecting blame from the platform onto the driver or the restaurant.
> Last touch of any transaction gets all the blame.
That's exactly my point - and your last touch is the Deliveroo worker. So take it up with them. They can then take it up with the restaurant if it was the restaurant's fault, but that's their job as the reseller.
Ok so if that's an option then what's the problem?! I don't get the fury here.
Restaurants are free to partner with delivery companies.
Restaurants are free to not partner with delivery companies.
Delivery companies are free to buy and resell product from restaurants and add their own markup.
Restaurants are free to decline to sell product to delivery companies who add their own markup.
Everyone can do what they want here.