Google just doesn't get social media — this is the type of stuff that Facebook was doing wrong over two years ago and quickly fixed. Instead of trying to imitate Facebook they should re-focus on fixing services they already have like Blogger. It's mind blowing to think that Blogger is now in the slow lane behind the likes of Tumblr and WordPress. Google is starting to remind me of Yahoo! in a bad way — a place where good products go to die. My advice for them would be to buy Twitter, but they'd only mess that up over time...