There is still vast amounts of money to be made using the scale-power of web/data tech developed in 2000s to colonize various legacy markets still stuck on even older tech, like banking (Stripe, Nubank). Next-gen UI will come when someone proves out a business model to drive the investment needed to develop it. (I think we are in agreement here) Also the current macro climate is not really conducive to R&D, you'd have to be an idiot like me to invest in advanced PL research startups when GOOG did 21% CAGR 10Y historical