> don't want my advertisements shown to any random person on the internet
Indeed, win-win that ads are targeted. Easily done on search engines because the query shows intent. Less obvious on the wider web but then perhaps it's the advertisers job to identify their market rather than rely on ad-network datapoints on visitors.
CPM/CPC ad payments are of course ripe for abuse by automation. CPA not so much.
Could potentially argue that the surveillance is essentially to make targeting more convenient for advertisers rather than being implicitly required to advertise. Market forces and ROI are surely the best measurement which CPA does a better job of doing. The problem with CPA is the trust required in order for the ad network to be paid.
Indeed, win-win that ads are targeted. Easily done on search engines because the query shows intent. Less obvious on the wider web but then perhaps it's the advertisers job to identify their market rather than rely on ad-network datapoints on visitors.
CPM/CPC ad payments are of course ripe for abuse by automation. CPA not so much.
Could potentially argue that the surveillance is essentially to make targeting more convenient for advertisers rather than being implicitly required to advertise. Market forces and ROI are surely the best measurement which CPA does a better job of doing. The problem with CPA is the trust required in order for the ad network to be paid.