I think your point isn't actually about the beliefs (as Sinek puts it), but the marketing of those beliefs.
Are Apple products truly superior to everybody elses products? or is it that Apple has done a great job (much better than anybody else) of telling you that they make the most beautifully designed, and easiest to use products.
I think this is one of the huge reasons WP7 isn't gaining much traction in the marketplace. Nobody knows what it is about. I haven't seen any WP marketing. Though I do own a Samsung Focus and it's awesome.
Android had the big push from Verizon with the 'Droid Does' campaign, google did a great PR job with Android, and they are 'THE other' smart phone. Whereas WP, WebOS, Blackberry seem to just be 'other' smart phones.
WP7 started with a marketing campaign that was giving it a bit of identity with the 'really?' campaign. It didn't tell you much about the phone, but made a great point. If they had stuck with that it could have been something aspirational.
Are Apple products truly superior to everybody elses products? or is it that Apple has done a great job (much better than anybody else) of telling you that they make the most beautifully designed, and easiest to use products.
I think this is one of the huge reasons WP7 isn't gaining much traction in the marketplace. Nobody knows what it is about. I haven't seen any WP marketing. Though I do own a Samsung Focus and it's awesome.
Android had the big push from Verizon with the 'Droid Does' campaign, google did a great PR job with Android, and they are 'THE other' smart phone. Whereas WP, WebOS, Blackberry seem to just be 'other' smart phones.
WP7 started with a marketing campaign that was giving it a bit of identity with the 'really?' campaign. It didn't tell you much about the phone, but made a great point. If they had stuck with that it could have been something aspirational.