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> you know that bit about firms ridiculously underinvesting on SEO

Thinking about it, it sounds vaguely like the "Market for Lemons" (information asymmetry) problem: http://en.wikipedia.org/wiki/The_Market_for_Lemons

In that there are some people doing good things there, some people selling snake oil, and a lot of doubts in between, it would certainly cause firms to invest less due to doubts that they'd be getting anything worthwhile.

Perhaps. It's just off the top of my head.



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