If you tried to be a service provider advertising 'unlimited' in Australia yet provide limits, you would be slapped by the ACCC (government consumer watchdog) for misleading advertisement [0].
I do not know exactly the rationale behind ACCC's decision, but reasonableness to you means something else to buyers. For example, some people think Google is the Internet and think bandwidth is free.
[0] Telstra and Optus, the two biggest ISPs got slapped for advertising unlimited internet (until 10 GB, etc).
I do not know exactly the rationale behind ACCC's decision, but reasonableness to you means something else to buyers. For example, some people think Google is the Internet and think bandwidth is free.
[0] Telstra and Optus, the two biggest ISPs got slapped for advertising unlimited internet (until 10 GB, etc).