Google sells advertisements, Apple sells... access to its store involving a hefty 30% tax.
Goggle's interests are aligned with the surveillance capitalists, Apple is either competitive (see Facebook) or ambivalent.
Apple can differentiate itself by trying to sell the security angle and hurting the surveillance of people in their app ecosystem doesn't hurt them. Comparatively, I would say Apple has a nontrivial advantage in security, though I wouldn't make a broad statement that iOS is "secure".
Goggle's interests are aligned with the surveillance capitalists, Apple is either competitive (see Facebook) or ambivalent.
Apple can differentiate itself by trying to sell the security angle and hurting the surveillance of people in their app ecosystem doesn't hurt them. Comparatively, I would say Apple has a nontrivial advantage in security, though I wouldn't make a broad statement that iOS is "secure".