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Apple has made a business selling smartphones to people who covet them.

Guinness made a business selling beers to people who covet them.

Marlboro made a business selling cigarettes to people who covet them.

Smith and Wesson made a business selling guns to people who covet them.

No one needs an iPhone. No one needs a beer, or a cigarette, or a gun. People want them, and some people covet them.

You're not doing harm when you're selling a gun to a farmer who want to stop coyotes killing his hens. You're not doing harm when you sell a smartphone to a businessman to make his life and job easier, or more productive. You aren't doing harm selling a beer to a guy who drinks every other saturday night, and not when the kids are out and you might have to drive. You aren't doing harm when you sell a cigar to a guy who smokes one every new years.

You are doing harm when you sell a iphone or an ipod to someone living in poverty, because they don't want to look different from their coworkers or friends. You are doing harm when you sell a gun to an 18 year old in Detroit who's going to use it to rob a convenience store. You are doing harm when you sell a pack of cigarettes to a chain smoker. You are doing harm when you sell a bottle of vodka to an alcoholic.

It's easy to say Steve Jobs is 'evil' because he made people covet iPhones. But I don't covet iPhones, or iPods. I think he marketed them excellent, but he didn't make me buy one when I couldn't/shouldn't or didn't want to. I drink two beers maybe one night in a month. I've gone through half a pack of cigarillo's in a year and a half.

I don't blame tobacco companies because smokers wan't to smoke. I don't blame distilleries because alcoholics want to drink. I don't blame Blizzard because Warcrafters want to WoW. Just like I don't blame Gillette because people want to shave every morning.

If you covet something just because someone marketed it, then you've got something really wrong with you.



If you purposefully exploit known shortcomings of people, to their own disadvantage, there's something very wrong with you as well.




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