1) How would the old design perform during that time period
2) How would a hypothetical $7k design perform during that time period
#1 is of course why a/b-testing was invented, while #2 is even more speculative. But we don’t know how much of the 66% can be attributed to the new design.
Also the earnings chart shows a clear upwards trend, so 72k is not really an outlier. Fwiw, I liked the previous design better. No idea how the codebase looked like though.
1) How would the old design perform during that time period
2) How would a hypothetical $7k design perform during that time period
#1 is of course why a/b-testing was invented, while #2 is even more speculative. But we don’t know how much of the 66% can be attributed to the new design.